Single Brand Business Concept
27 th lane Business Hub Pvt Ltd in partnership with KOXXO Germany launched the second phase of the market access program for Germany which benefits SME exporters in the sectors of Tea, Coconut products and spices.
KOXXO UG – SLG Forum has created a single brand to sell products to leading supermarket chains REWE and EDEKA and SLG Forum online store.
This is a unique concept which was introduced in 2020 to the Sri Lanka Ambassador Her Excellency Mrs Manori Unambuwe with her visit to the logistic warehouse and the facilities that are provided for the SMEs entering the market at competitive price.
The single brand will be crowdfunded in Sri Lanka by SMEs and startups which was launched at HATCH attended by HNB and Sri Lanka Tea Board with companies and individuals interested in the market access program.
There will be also opportunities for franchising of Sri Lankan gastronomy and Ayurveda products & services under a single brand which will benefit SMEs opening restaurants and Ayurveda centers in Germany which was endorsed by the Sri Lankan Tourism Development Chairperson at a webinar held recently. Sri Lankan beauty cosmetic products, Herbal drinks, palm products will benefit under this scheme.
SLG Forum GmbH
KOXXO UG Lars Hild
The Sri Lanka-Germany Forum (SLG) is an organization that was created to facilitate the entry of German investors in order to uplift the organic and natural products market in Sri Lanka, while also enabling Sri Lankan manufacturers to export the high-quality products made locally to a discerning German clientele.